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    Happy Earth Day #ProtectOurSpecies

    Happy Earth Day #ProtectOurSpecies


    “Progress is impossible without change, and those who cannot change their minds cannot change anything.”
    -George Bernard Shaw

    What is Earth Day?

    On April 22, 1970, 20 million Americans took to the streets, parks, and auditoriums to call for a healthy, sustainable environment in massive coast-to-coast rallies. Thousands of colleges and universities organized demonstrations and teach-ins against the deterioration of the environment. That December, Congress authorized the establishment of a new federal agency, the Environmental Protection Agency (EPA), to ensure environmental protection. The passage of the Clean Air Act, Clean Water Act, Endangered Species Act and many other landmark environmental laws followed soon after, according to the EPA.

    Earth Day is now a global event each year, and the organization believes that more than 1 billion people in 192 countries take part in what is the largest civic-focused day of action in the world.

    This year’s theme?

    This year's Earth Day is dedicated to protecting threatened and endangered species. According to Earth Day Network, The unprecedented global destruction and rapid reduction of plant and wildlife populations are directly linked to causes driven by human activity: climate change, deforestation, habitat loss, trafficking and poaching, unsustainable agriculture, pollution and pesticides to name a few.

    “Our earth is losing species at a fast pace.”

    5 ways to get involved?

    1. Learn about endangered species in your area. Teach your friends and family about the wonderful wildlife, birds, fish and plants that live near you.
    2. Visit and/or Volunteer at a national wildlife refuge, park or other open space. These protected lands provide habitat to many native wildlife, birds, fish and plants.
    3. Reduce your personal footprint by recycling and buying sustainable products. Drivingless, walking more. Refilling a water bottle instead of using multiple plastic ones.
    4. Slow down when driving. Many animals live in developed areas and this means they must navigate a landscape full of human hazards. One of the biggest obstacles to wildlife living in developed areas is roads.
    5. Clean up your community by organizing a group to pick up litter in a local park or roadway.

    There is so much we can be doing to protect these animals and vulnerable species from extinction, but we must make these changes now!

    Das Matia gets to know Moon Onyx Starr

    Das Matia gets to know Moon Onyx Starr

    We got to know Moon Starr, London based blogger, buyer and journalist who has been vegan for 5 years. She uses her Instagram account as a platform to share vegan life and street style in London.

    Das MATIA Customize T-shirt


    What are your favourite green lifestyle brands and how do you personally apply sustainability into your day-to-day routine?

    Easy ways to start are at home. I am obsessed with bamboo toothbrushes, I am currently using brushes by My Green Vibes, I love their soft bristles. I really like for things like plastic-free cotton buds, reusable paper towels, bamboo straws and so on.

    For grocery shopping, I carry reusable fabric tote bags. In the office, I always have a large reusable water bottle at my desk which I keep refilling throughout the day and when on the go, I carry a smaller reusable version.

    I recently visited Bulk Market in Hackney. This is a zero-waste market, you carry your own reusable jars and fill them up with necessities such as grains, flour, pasta, cereal and nuts - great initiative and we need more places like this not only in London, but around the world!

    For fashion, I love Stella McCartney as she is showing the fashion world that fashion can be chic and at the same time sustainable and animal-friendly. 

    Tips for buying ethical fashion?

    The easiest way to begin, is by buying items produced from organic cotton - you can actually get quite cute and stylish organic cotton items these days. A good fraction of my tees are made from organic cotton and I recently purchased a couple of really cute organic cotton skirts which look like denim. My biggest tip is to just buy less! Think over every purchase before you make it, think it over 3, 4, 5 even 10 times first. Ask yourself, do you need this, do you see yourself wearing this for years and years to come? Is the item good enough quality to stand the test of time? Invest in clothing and accessories - is this something you can pass on to your kids?

    Influencers, books and films that you recommend for people who are just starting to live more consciously?


    To Die For: Is Fashion Wearing out the World?

    ReFashioned: Cutting-Edge Clothing from Upcycled Materials


    The True Cost: Who pays the price for our clothing?


    Quotes you live by?

    "Buy less, choose well, make it last." - Vivienne Westwood 

    "Life is so subtle sometimes that you barely notice yourself walking through the doors you once prayed would open."

    "Do the best you can until you know better. Then when you know better, do better." - Maya Angelou


    Follow her on Instagram @moononyxstarr

    Das Matia Podcast 5 Recap: Leah McHugh

    Das Matia Podcast 5 Recap: Leah McHugh

    DAS MATIA's Anca Stefania Iorgulescu discusses getting Dirty with Leah McHugh.

    Leah McHugh is a full-time digital nomad and founder of Get Dirty With Me. Get Dirty With Me all-natural beauty powders are designed for eco-conscious travellers, replacing 5 plastic bottles of liquids in your toiletries with 1 biodegradable pouch..

    When and where to wear an embroidered organic t-shirt?

    When and where to wear an embroidered organic t-shirt?

    You can wear any embroidered t-shirt whenever you feel like it. You can even stay at house enjoying a pot of freshly brewed kombucha and feel like changing the narrative about yourself about who you are, what you can and can’t do. Each piece is unique and brings a new facet out to play, a new you, the same as the other you, but so much better. An unforgettable piece for the unforgettable you.

    We want to support your different ways of expression when you choose your outfit. We know that everything goes further than a simple t-shirt with a pair of jeans or shorts. So we offer you five items to try your favorite embroidery from your own imagination and DAS MATIA shop.

    Simple T-shirt
    Together with a summer breeze, the simple t-shirt is the one that stands out. What if the t-shirt message is in the same hue with the bag or even a generous birch hat?

    When you go to the beach, you want to have enough clothes so you can get into the water quickly. However, there is a possibility to stop at a terrace in a few hours. What can you do? Grab your t-shirt and a scarf that you can always turn it into an asymmetrical skirt or a piece that covers your hair.

    Do you want to go to work or a meeting with a client? How about capturing the smart casual outfit and turning it into a casual creative one? Join the shirt in a checkered skirt and cover the edges. Continue mixing your outfit with a bag and office shoes. Marvel at the result!

    Do you remember those moments when you were wearing the t-shirt under a dress? What about experimenting again and choosing a dress either in the style of the embroidered message or with a tone appropriate to the message? You will feel like a teen again and you will have a cheerful but thoughtful look.

    Not everything that looks different is. Have you ever thought of combining the T-shirt with a short-sleeved suit – jacket or short skirt – jacket? Grab the shirt in trousers or skirt and notice how you launch a style of wearing clothes!
    Crop T-shirt
    Why not wear your t-shirt under a shirt? Our offer has been designed for you to feel extremely comfortable in our t-shirts. Choose a t-shirt, short straight trousers and your favorite jersey.

    It’s a bold look that makes you noticeable in the right environment. Some chicks wear their t-shirts with a skirt, a college type. You can use a thin scarf in the shade of the message on your shirt to complement your outfit.

    Who says about balls were made for sports? While brands are struggling to develop patterns of tights, women enjoy more and more clothing options. Match your t-shirt to your tights and enjoy a comfortable and chique look!

    Overalls will never go unnoticed because they are comfortable. And the crop t-shirt is, in this case, a practical accessory that covers everything that can not overalls, without being tangled.

    Our sweater with embroidered labels is a novelty wherever it appears. Best matched with high-waist jeans and some fancy boots. On a rainy day, when you want your shorts to be filled with a piece that protects you from droplets, but it lets you ride a car, bicycle, boat. You can match everything with a pair of sport or casual boots.

    The DAS MATIA sweater can never be predictable! Choose a message that makes you stand out and match it with a pair of white jeans. Define your style with an embroidered T-shirt!

    Choose the message, the color, the font and cut your way to your future embroidered T-shirt! Your creativity is the limit!